To celebrate the Rayon mall birthday, we created the concept “Live sound of summer” which included coordinated performances by the Fuji band, rhythmic DJ sets, and a special guest DILEMMA.
We managed to close down the entire Gradinskaya Street to stage an event of this magnitude.

We wanted to make sure that the event appealed to as many people as possible, so we devised various activities to do so. First, we found the necessary equipment for the foam party. It wasn’t easy because we had a party in the middle of the street! Then we found partners and organized a prize drawing. There was also a Beauty Station and themed photo zones.

More than 5,000 people attended the mall’s birthday celebration. A rich program and celebrity guests attracted them and made the event a huge success!

We organized a celebration for Prospect Mall’s 5th anniversary. It was vital to inform as many visitors as possible about the event as well as improve mall traffic and turnover. In addition, the event should have a WOW factor.

And we did it: he event yielded a 160% return on investment!

We created the mechanics of increasing the turnover through the registration of checks. We created a lively mood that drew people from throughout the retail complex. This is how previously unpopular zones were made active.

For the WOW factor, we invited Sergey Babkin and scheduled an autograph session after the concert. We also hosted a kids activity and put up DJ sets, photo zones, and art stations where visitors could create flash pictures. For the giveaway we gathered such partners as ALLO and more.